Fashion, Luxury and Elegance at the New Isola Beach Club

Tucked between shady olive groves and the sparkling Aegean Sea in Crete, Blue Palace is famous for its luxury and relaxing experience. Now, with famous fashion designer Melissa Odabash, the resort is opening a new pop-up store located at the area of the brand new Isola Beach Club. A bohemian paradise offering designer’s fresh, new line, wrapped up along the Aegean shore, promising to be one of Europe’s hottest summer spots (and not just because of the heat).

By day, the Isola Beach Club will feature local delicacies all made with local ingredients from the fertile countryside. Visitors can browse Melissa’s newest beachwear, designed to model female elegance and featuring swimsuits, sleek dresses and unique designs. Visitors can lounge on swings that surround the white beach, overlooking the crystal blue water and enjoying the sunshine and newest fashion.

When the sun sets, the Beach Club transforms from an elegant display of sun and fashion to a nighttime cocktail party, complete with a personal DJ and featuring some of the top mixologists in Europe, serving guests unique cocktails. Set beneath sparkling stars and sea, the Beach Club will also feature a monthly Full Moon party in which guests dazzle in their newest fashion from the boutique and enjoy the cool night breeze beneath a full moon.

Modeled after 1970s fashion icons, Melissa’s line looks to accentuate feminine dignity while highlighting local flare of Isola Beach Club.  Inspired by the deep blue of the Aegean Sea, Melissa’s items feature “Greece” and “Athens” bikinis as well as a suede “Dorian skirt,” playful yet elegant. Her style reflects the Isola vibe of a luxurious yet relaxed stay by the sea, in which visitors can lounge by the pool or take a dive into the Sea with a bohemian flare.